In this episode of Behind The Print, we’re joined by Jeff Hershberger, Training Lead at DecoCrete Supply, to explore how a company that began in a basement has grown into a cornerstone of the decorative concrete industry. From training DIYers and professionals to manufacturing their own concrete tools, DecoCrete is driven by innovation, community, and hands-on education.

Jeff walks us through the company's humble beginnings, the evolution of decorative concrete, and how DecoCrete stays adaptable in a fast-changing industry. We also dive into the power of storytelling, social media, and of course—print—as tools to help connect with customers and support their journey from curious learners to concrete pros.

From Basement to Industry Leader

Learn how DecoCrete Supply grew from a single store to a multi-location hub for contractors, DIYers, and concrete creatives.

Print as a Practical & Visual Tool

From in-person training guides to full product catalogs and pattern brochures, print helps make complex concrete choices clear, inspiring, and accessible.

The Power of Education & Connection

Discover how DecoCrete’s small classes, hands-on demos, and career day programs build a stronger, more passionate decorative concrete community.

Why GFRC is Changing the Game

Jeff breaks down the potential of glass fiber reinforced concrete and why it’s opening up a whole new world of creative, durable, and lightweight designs.

Customer Stories that Inspire

Hear about the flower farmer who transformed his career after one DecoCrete class—and the Cleveland Cavaliers’ team shop featuring their epoxy floor coating.

• Adaptability is key – The concrete industry moves fast. Growth requires a willingness to experiment and evolve.
• Print builds confidence – From catalogs to client-facing tools, physical materials help customers understand options and make decisions.
• Support sets you apart – Personalized service, real human connection, and contractor-to-contractor understanding make all the difference.

Connect with DecoCrete Supply

Website: decocretesupply.com (for store & training info)

Manufacturing site: decocrete.com

YouTube: @DecoCreteTV

Social Media: @DecoCrete on Facebook, TikTok & more

Want to elevate your print game like DecoCrete? Order your free sample pack at PrintingCenterUSA.com and discover how custom printing can support your story.

Thanks for listening to Behind The Print. Until next time—keep learning, stay inspired, and remember, there’s always more to discover behind the print.