Building Effective Social Media Strategies for Assistants with Karen Cureton

In this episode of 'Virtually Amazing Assistants,' host Shelley Fishel, also known as the MS Office Maestro, introduces the podcast dedicated to assistants everywhere. Shelley speaks with Karen Cureton of Cureton Consulting, a seasoned social media trainer with over two decades of corporate sales experience.  

They discuss Karen’s transition from corporate sales to social media consultancy, her approach to training, and the importance of strong communication and clear expectations in social media management.  

Karen offers valuable tips for Virtual, Executive, and Personal Assistants on managing both their clients' and their own social media presence, emphasizing the necessity of setting robust goals, understanding organizational tone, and building a mailing list for effective marketing.  

00:00 Introduction to Virtually Amazing Assistants  

00:54 Meet This Week's Guest: Karen Cureton  

02:59 Karen's Journey from Corporate Sales to social media  

06:23 The Importance of social media for Assistants  

10:48 Tips for Managing social media as a VA or PA  

22:05 Wrapping Up and Final Thoughts