Transforming people’s futures is what gets Ayo Dada going.

Ayo Dada's career, spanning over a decade of competitive running from 5km races to ultramarathons, has established him as a cornerstone in both athletics and professional development. 

As a qualified England Athletics coach and captain at Adidas Runners London, he has spent over six years helping athletes of all levels reach their personal bests, employing a holistic training approach that champions personal growth. Professionally, Ayo makes significant contributions as a senior policy officer, where he supports economic development and shapes tech policy in London. 

Recently, Ayo has expanded his role in the athletic community by becoming a World Athletics licensed agent, dedicating himself to the empowerment of up-and-coming athletes and guiding them towards successful careers.