Danilo Tauro has built a career on his ability to connect people and processes to emerging technologies that drive growth and future-proof business strategies. A veteran who has worked with leading organizations like P&G, Amazon, and Uber, he now serves as a senior advisor at McKinsey & Co. and managing partner of the brand-new VC firm, CartographAI. With years of experience evaluating emerging MarTech tools, Danilo shares his best tips and insights for how marketers can spot both red and green flags when it comes to assessing tech solutions.

Along with host Mike Berberich, Danilo covers how marketers can go beyond the vendor demo and see what is actually useful about a tech tool or platform and how it suits their specific needs, his top five questions to ask tech vendors when evaluating new tools, and how marketers can be a better partner for tech solution providers.  

On Marketing News You Might Have Missed, Mike and show producer Ryan Dinger discuss new Gartner research that indicates only 5 percent of marketers are realizing significant gains on business outcomes with their generative AI efforts, speculating that the technology’s promise of complete industry overhaul might be overblown. 

Want even more tips to better evaluate and select MarTech tools for your brand? Check out the ANA’s Technology Practice, which helps marketers make smarter choices about AI and other technologies by providing practical tools, guidance, and peer insights. Explore the portfolio of resources by visiting www.ana.net/technology.

The On Scope team would love to hear from you! If you have a topic or guest idea, you can email them at onscope@ana.net.