Andrew Lipsman is an expert on retail media and other key technological trends in the media, advertising, and commerce ecosystem. He is also a self-described “AI skeptic” who joined the show to share a cautionary tale around the increasingly popular technology. He and host Mike Berberich made the case for why the marketing and business world might be overhyping AI, covering what laypeople typically misunderstand about it, why marketers and executives are so eager to embrace AI despite transparency issues, and Andrew’s concerns about agentic AI, which is powered by black box algorithms. The conversation wrapped with some of the AI functions Andrew believes have real, tangible value right now. 

On “Marketing News You Might Have Missed,” Mike and show producer Ryan Dinger discussed a concerning report that shows marketing and advertising jobs shrunk again in April, marking the fifth straight month for this trend. The pair covered how this ongoing story might create an environment in which brand-side marketers and agency pros are reticent to take creative risks, an unfortunate development when brave decision making is key to standing out from the competition. 

Did your brand develop a campaign that built authentic relationships with diverse audiences and drove real business growth last year? Submit it for consideration in the ANA’s Multicultural and Inclusive Marketing Excellence Awards by visiting www.anamulticulturalawards.org.

The On Scope team would love to hear from you! If you have a topic or guest idea for the show, you can email us at onscope@ana.net.