The Daily Wake the FCK Up Show
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DWTFU: Episode 3 – Face the Truth
Hey, Independent Restaurant Owners!
This is Donald Burns, The Restaurant Coach®️, and it’s time for your DAILY WAKE THE F*CK UP!
Let’s have a little heart-to-heart today.
You’ve heard the saying, “The truth will set you free,” right?
Well, before it sets you free, it’s going to piss you the f*ck off.
And that’s exactly why most people avoid hiring a coach – they’re terrified of being exposed as a liar, especially to themselves.
Yeah, that’s right!
You’re lying to yourself every single day.
Telling yourself everything’s fine when it’s not.
Convincing yourself you’re doing everything you can when deep down, you know you’re not.
Pretending you’ve got it all figured out when you’re actually drowning.
And the last thing you want is someone like me coming in, ripping off the Band-Aid, and showing you just how deep the wound really goes.
Here’s the brutal truth – most people don’t hire a coach because they don’t want to face their own bullsh*t.
They’d rather live in denial, telling themselves they’re doing great, even as their restaurant spirals into chaos.
Why?
Because the truth f*cking hurts.
It’s uncomfortable, it’s confronting, and it’s going to make you face parts of yourself that you’ve been avoiding for years.
But here’s the thing – the truth, as ugly and painful as it is, is the only thing that’s going to set you free.
You can’t fix what you won’t face.
You can’t improve what you won’t acknowledge.
And you sure as hell can’t grow if you’re stuck in a web of your own lies.
The truth is the key that unlocks the door to your success, but it’s going to feel like a punch in the gut when you first hear it.
I’m not here to sugarcoat it – when you work with me, I’m going to hold up a mirror, and you might not like what you see.
But I’m also going to help you change it.
I’m going to help you rip out those lies by the roots and replace them with the hard, honest truth.
And that’s when the real work begins – when you start to rebuild on a foundation of truth instead of the lies you’ve been telling yourself.
Look, I get it.
It’s easier to stay comfortable in the lie than to face the truth.
But comfort is the enemy of progress.
If you really want to succeed, if you really want to break free from the chains holding you back, you’ve got to be willing to get uncomfortable.
You’ve got to be willing to get pissed off, to get raw, and to get real.
That’s where the magic happens.
So here’s your wake-up call: Stop lying to yourself.
Stop hiding from the truth.
If you’re ready to face it, if you’re ready to take the first step toward real freedom, then head over to www.TheRestaurantCoach.com right now and book a complimentary 1:1 strategy session with me.
We’re just going to have a conversation about where you and your restaurant are right now and where you want to be in 90 days.
Just a conversation.
The truth will set you free, but first, it’s going to piss you off.
And you know what?
That’s exactly what you need.
So stop running from it.
Face it, own it, and let’s get to work.
The only thing standing between you and the success you deserve is the lies you’re telling yourself.
Let’s tear those lies down and build something real.