Hey, Independent Restaurant Owners!

This is Donald Burns, The Restaurant Coach®️, and it’s time for your DAILY WAKE THE FUCK UP! This is Episode 1!

Let’s get one thing straight – the biggest lie you’re telling isn’t to your guests, your staff, or even your accountant.

The biggest lie you’re telling is to YOURSELF, and it’s slowly but surely KILLING YOUR RESTAURANT.

You know that little voice in your head?

The one that tells you, “It’s not that bad,” or “I’ve got this under control,” or “It’ll get better on its own”?

Yeah, that’s the voice of DELUSION.

And every time you listen to it, every time you convince yourself that you’re doing enough when you know deep down you’re not, you’re digging your restaurant’s grave just a little bit deeper.

Today’s brutal truth?

If your restaurant sucks, it’s because YOU SUCK at running it.

Yeah, I said it.

You want to blame the economy, your location, your staff, whatever – but the fact is, the buck stops with YOU.

You are the captain of this ship, and if it’s heading toward an iceberg, it’s because you’re asleep at the fucking wheel.

Lying to yourself is easy.

It’s comfortable.

It lets you off the hook.

But guess what?

That lie is going to sink you faster than any competition or bad review ever could.

The longer you keep fooling yourself into thinking that what you’re doing is working, the closer you’re getting to total disaster.

It’s time to wake the fuck up and face the facts – what you’re doing ISN’T WORKING.

And if you don’t change course, and change it fast, you’re going to hit that iceberg, and it’s GAME OVER.

So here’s your wake-up call: Stop bullshitting yourself.

Look in the mirror and ask the hard questions.

Are you really putting in the work?

Are you holding yourself and your team to the highest standards?

Are you innovating, adapting, and growing, or are you just coasting, hoping things will magically improve?

Because newsflash – they won’t.

You’ve got one shot, one opportunity to turn this ship around before it’s too late.

You can’t keep doing the same thing and expecting different results.

You need to get real with yourself, admit where you’re falling short, and take massive, decisive action to fix it.

This isn’t a fucking game – this is your life’s work, and you owe it to yourself and everyone who depends on you to get your shit together and steer your restaurant away from the brink.

Listen, enough talk.

It’s time to take action.

Because if you don’t take some new action, you’re going to take a trip to fuck around and find out.

Trust me, that is not a trip you want to take.

Head over to www.TheRestaurantCoach.com right now and book a complimentary 1:1 strategy session with me personally.

We’re just going to have a conversation about where you and your restaurant are right now and where you want to be in 90 days.

Just a conversation.

And allow me to show you a simple three-step framework to get out of the valley of mediocrity and start the climb to the summit of success.

Stop lying to yourself.

Stop making excuses.

It’s time to own up, step up, and get your restaurant – and your life – back on track.

This is your one shot.

Don’t fucking blow it.