The Blueprint: An FPA NexGen® Podcast

The Blueprint: An FPA NexGen® Podcast


Episode #10: Colin Overweg

October 28, 2024

In this episode of The Blueprint: An FPA NexGen® Podcast, hosts Deshawn Peterson and Mike Zarrelli sit down with Colin Overweg, founder and CEO of Advize Wealth Management, to explore his journey from insurance sales to establishing a successful independent advisory firm. Colin shares how his frustrations with outdated financial industry practices and clunky brokerage systems inspired him to launch a client-centric, technology-forward wealth management service.


Colin offers a candid look at the challenges he faced, including cashing out his 401(k) and moving back in with his parents to reduce costs as he built his firm from the ground up. He dives into his innovative flat-fee model, designed for high-income young professionals, and reflects on the unique difficulties of balancing client relationships with business operations.


Colin also discusses the power of content creation, sharing how platforms like TikTok have helped him connect with new clients and expand his reach. Looking forward, he's excited about the potential of online courses and other scalable services to make financial planning accessible to more people. Colin wraps up the episode with valuable advice for aspiring financial planners: follow your curiosity, stay authentic, and never stop learning.