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Episode Summary

Are you considering private practice but are too scared to take that plunge?  Occupational therapist, private practice owner, and business consultant, Krista Covell-Pearson, joins Kate and Amy this week to give you the information and tools you need to ease that fear and take the next step.  Learn how marketing your practice can make or break that successful business of your dreams.  Krista discusses how unexpected endeavors like volunteering and presenting can get your foot in the marketing door and challenges you to make that “chicken list” as an essential first step in your personal marketing endeavors.  After all, you don’t have a business without customers, right?  Krista confronts the scaries of HIPAA in private practice, sorting out many of those unknowns you are likely toiling with-like, “what is a BAA exactly and do I need one?”  She wraps up the hour with some awesome gems on private pay versus insurance, addressing those steadfast questions we all have when considering private work, including “what should I change for my services?”.  Tune in to gain confidence as you slip on some new private practitioner garb.

Course Accommodations

The transcript for this course is provided below. You can also email us at ceu@slpnerdcast.com

Learning Outcomes

This course reviews marketing strategies for private practice as well as strategies for maintaining HIPAA compliance.  This course also describes limitations of different funding sources and the importance of personal development in private practice.

Identify 3 marketing strategies used in private practice

Identify 2 strategies for maintaining HIPAA compliance in private practice

Describe benefits and limitations of both private pay and insurance funding

Describe the importance of personal development in private practice

Resources:

Gawenda Seminars and Consulting

Speaker Disclosures

Krista Covell-Pierson financial disclosures: Krista is the owner of covell-care and rehabilitation that offers rehabilitative services and business coaching for private practices, billing, and business development.  Krista Covell-Pierson non-financial disclosures: Krista has no non-financial relationships to disclose.

Kate Grandbois financial disclosures: Kate is the owner / founder of Grandbois Therapy + Consulting, LLC and co-founder of SLP Nerdcast.
Kate Grandbois non-financial disclosures: Kate is a member of ASHA, SIG 12, and serves on the AAC Advisory Group for Massachusetts Advocates for Children. She is also a member of the Berkshire Association for Behavior Analysis and Therapy (BABAT), MassABA, the Association for Behavior Analysis International (ABAI) and the corresponding Speech Pathology and Applied Behavior Analysis SIG. 

Amy Wonkka financial disclosures: Amy is an employee of a public school system and co-founder for SLP Nerdcast.
Amy Wonkka non-financial disclosures: Amy is a member of ASHA, SIG 12, and serves on the AAC Advisory Group for Massachusetts Advocates for Children.

Time Ordered Agenda:

15 minutes: Introduction, Disclaimers and Disclosures

15 minutes:  Review of strategies for marketing and HIPAA compliance

15 minutes:  Review of benefits and limitations of different funding sources.

10 minutes:  Review of the importance of personal development in private practice

5 minutes: Summary and Closing

Disclaimer

The contents of this episode are not meant to replace clinical advice.  SLP Nerdcast, its hosts and guests do not represent or endorse specific products or procedures mentioned during our episodes unless otherwise stated.  We are NOT PhDs, but we do research our material.  We do our best to provide a thorough review and fair representation of each topic that we tackle.  That being said, it is always likely that there is an article we’ve missed, or another perspective that isn’t shared.  If you have something to add to the conversation, please email us! Wed love to hear from you!

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