Membership plans are not just a trend; they’re a strategic shift in how modern optometry practices operate. In a world where subscription models dominate industries from streaming to fitness, Direct O

3 Key Takeaways What if your practice could be part of a worldwide solution to end uncorrected refractive errorwithout disrupting your day-to-day operations? Thats the idea behind Team OGS. In this

Eyederm is reshaping the cosmetic conversation in eye care, offering science-backed solutions for one of the most common aesthetic concerns: under-eye bags. In a recent Defocus Media Podcast episode,

Key Takeaways The Reel Eyes Podcast converges two powerful worlds: cinema and eye care, to create an innovative platform for optometrists, students, and healthcare professionals. In an industry where

Key Takeaways On this episode of the Defocus Media podcast, host Dr. Jennifer Lyerly welcomes special guest Amy Gallant Sullivan, CEO and founder ofEyes Are the Storyand executive director of the Te

The journey from optician to optometrist is not a common onebut for Dr. Will To, also known as The Traveling OD, it has been a purposeful and passion-fueled evolution. In a compelling conversation wi

Key Takeaways Establishing a thriving clinic from the ground up is no small feat, especially in a competitive market like Florida. But for Dr. David Dada, building a private practice in eye care was m

The doctor-optician relationship serves as a critical touchpoint in the continuum of eye care. A seamless collaboration between the optometrist and optician ensures not just accurate vision correction

Whether youre an awkward OD or a seasoned professional, learning to master the doctor-optical handoff can transform the entire patient experience journey. In todays fast-paced exam lanes, the art of

In today’s ever-evolving healthcare landscape, workplace culture has become more than a buzzword—it’s a measurable driver of patient satisfaction, staff retention, and clinical excellence. For eye car