Independent optometry flourishes when doctors have the freedom to practice on their own termswithout feeling like theyre doing it alone. That belief is at the core of IDOCs brand refresh, Independ

In a conversation with Dr. Darryl Glover, new graduate Dr. Svetlana Nunez traced a path from early inspiration to her first steps as an optometristhighlighting family support, the realities of traini

Geographic atrophy of the eye is a serious, progressive form of age-related macular degeneration (AMD) that can lead to irreversible vision loss. For many years, patients who asked what is GA? were

In todays challenging retail climate, opticians are asked to do more than sell framesthey must deliver a memorable experience that turns every interaction into a relationship. In this Defocus Media

Learn seven costly mistakes in optometry practice finances from masked profitability to debt traps and how to fix them. Boost practice profitability today.

Landing the right optometry job or eyecare job can be one of the most important decisions in shaping a doctors career and personal fulfillment. Dr. Darryl Glover sat down with Dr. Jasdeep Soni, optom

In this episode of Play Chess Not Checkers, host Dr. Adam Ramsey sits down with Dr. Janelle Davision, a multifaceted optometrist, entrepreneur, and leader. The conversation dives into her inspiring jo

Oakley Meta is more than a frameits a complete redefinition of what eyewear can offer. From stylish Oakley Meta HSTN glasses with Oakley Meta transition lenses to performance-focused options like th

Oakley Meta took center stage at Vision Expo West, where the Defocus Media team toured the EssilorLuxottica booth to see how AI, smart eyewear, and next-gen lenses can raise the bar on real-world pati

Key Takeaways Leadership is one of the most essential yet overlooked skills in optometry. While schools provide rigorous training in clinical skills, diagnostics, and patient care, they rarely prepare