Cadillac Q2 2024 sales were flat compared to Q2 2024, but the Lyriq had its best quarter ever. That's the good news. The bad news is that key Cadillac rivals, like BMW, sold two cars for every one Cadillac during the same timeframe. Executive editor Alex Luft provides his insight and analysis on the figures, and presents some ideas about how Cadillac can regain its former sales glory.

Show notes:

• U.S. Cadillac Q2 2024 sales
• BMW outsells Cadillac more than twofold during Q2 2024
• Cadillac Average Transaction Price in May 2024
• Estimating Cadillac revenue for Q2 2024