In this insightful interview, Vic Pepe engages with Ian Kieninger, the esteemed CEO and co-founder of Avant, a renowned technology distributor. The conversation kicks off with a light-hearted discussion about their preferred beverages, tequila and bourbon.

Delving into Ian's formative years, we learn about the unique blend of influences that shaped his entrepreneurial drive. Raised by a disciplined father and a free-spirited mother, Ian's leadership style is a testament to the fusion of these contrasting yet complementary traits. He also shares his early forays into entrepreneurship, such as selling telecom services during his high school years.

The conversation touches on recognizing individual motivations and leading people differently. Ian discusses his career journey, from working at AT&T to joining the channel program at NTT. The conversation ends with a discussion of the future of the channel program at AT&T. Ian Kieninger shares a story about his experience with a recruiter and the offer letter for a job. He eventually joined the channel and started understanding the indirect channel business. He focuses on convincing CDW, a rising star VAR, to join the AT&T Channel Program. He builds a talented and elite telecom agency sales team and learns how to be a leader and think strategically.

He realizes the need for more support and resources in selling cloud services and hosted phone systems. He attends the Phone Plus Channel Partner Show and recognizes the potential in the market. In this conversation, Ian Kieninger discusses the history and growth of Avant Communications, a master agent in the channel. He talks about how Avant started as a traditional telecom agency and transitioned into a master agency business focused on new and unique vendors.

Ian also highlights the importance of culture and the role of trusted advisors in the channel. He shares his optimistic view of the channel's future, emphasizing the limitless opportunities and the potential for more entrepreneurs to join the industry.

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