In this episode of Your Next Business Bestie, I sit down with one of my longest friends, Krystina, to talk about her incredible journey through entrepreneurship. We've known each other for a decade, and it's been amazing to watch her evolve from a graphic designer and wine consultant to the owner of The Messy Cookie.

Krystina shares how she started out in the corporate world, working for ad agencies, and then pivoted to running her own design business after being laid off. She talks about her foray into direct sales with WineShop at Home, which helped her build confidence in public speaking and sales, and how eventually, she found her true passion in cookie decorating. What started as a hobby in 2018 quickly grew into The Messy Cookie, a full-blown business where she creates custom cookies and hosts cookie decorating parties.

We dive into how the pandemic forced her to pivot again, this time to virtual team-building events with clients like Wayfair and other big companies. She also shares how she’s continued to evolve her business, from branded cookie designs to opening her own space in Portland, Maine, where she hosts pop-up events.

This episode is full of inspiration, insight, and a lot of laughs as Krystina reflects on her messy, magical entrepreneurial journey—from corporate life to crafting sweet treats.

Connect with Jenn:

jenn@jennsway.com 

www.jennsway.com 

www.instagram.com/lifejennsway

Find out more about Jenn's readers' retreat!:

www.jennswayva.com/kismet-retreat

Connect with Krystina:

https://themessycookie.com/

https://www.tiktok.com/@themessycookie

https://www.instagram.com/the.messy.cookie