In this episode of ILLUMINATOR, Joe and Josh dive into analyst predictions for 2025, joined by our very special guest—Sarah Gish, Senior Director of Research & Intelligence at Spotlight! We explore what analysts are saying about the rise of agentic AI and how these autonomous digital agents could reshape commerce, enterprise operations, and consumer behavior. Sarah brings her expertise in analyzing market trends to break down key predictions from major firms like Gartner, Forrester, and IDC. From AI guardian agents to the future of brand loyalty, this episode offers valuable insights into how emerging technologies could transform business and society in the coming years.

References

• Gartner's 2025 Strategic Technology Trends
• Forrester 2025 Predictions
• IDC Unveils 2025 FutureScapes: Worldwide IT Industry Predictions
• Anti-Predictions 2025: What Won’t Happen In The Year Ahead
• Disrupting Business as Usual: AI’s CoPilot, Concierge, and Super Agent