The Financial Puzzle Playbook

The Financial Puzzle Playbook


Understanding the Psychology of Money with Brendan Frazier – Part 1 (Ep. 17)

January 08, 2025

Are your financial decisions guided more by emotion than reason? Discover how understanding your financial behaviors can transform your money management skills.


In this episode, Jim Sumpter, CFP®, is joined by Brendan Frazier, Chief Behavioral Officer at RFG Advisory. They explore the often-overlooked psychological and emotional aspects of financial planning. You’ll learn why cash flow is the lifeblood of your financial plan and how small, incremental changes can lead to significant improvements in managing your finances. Brendan shares insights into behavioral barriers that often keep us from making the best financial decisions and offers strategies to help overcome them.


Jim and Brendan discuss: 



  • (02:49) The psychology of money
  • (08:12) Common resolutions and the challenges in keeping them
  • (12:58) Why cashflow is the foundation of a financial plan
  • (22:11) Overcoming procrastination in estate planning
  • (31:38) How past financial decisions influence future choices
  • And more

Join us to unravel the mental and emotional puzzles that impact your financial journey.


Connect with Jim Sumpter: 



Connect with Brendan Frazier:



About our Guest: 


Brendan Frazier is the Chief Behavioral Officer at RFG Advisory.