The MADness Podcast

The MADness Podcast


[MAD LABZ] Experience Strategy - The Ikea hotdog effect ft. Yellow Car

January 23, 2025

James and Nik are joined by Dr David Willows and Suzette Parlevliet of Yellow Car, as they discuss experience strategy and it's emerging importance/influence in the world of education. Expect authoritative insights and some great parallels from the expert duo.