In this episode of the "DataPins" podcast, hosts Nolan and Jason discuss how Google's "Helpful Content Update" has redefined spam in SEO, shifting from traditional tactics like keyword stuffing to targeting low-value content, such as blogs created solely for ranking purposes. They argue that many businesses still rely on outdated strategies like blogging and AI-generated content, which often hurt rather than help SEO. Instead, they emphasize the importance of focusing on real, user-centric content that demonstrates expertise, authority, and trust. Tools like DataPins, which provide geo-tagged, project-specific updates, are recommended as a more effective way to signal relevance and quality to Google, compared to spammy or generic SEO tactics.

Key Topics Covered:

• Google's Helpful Content Update
• How outdated blogging strategies can hurt SEO
• The role of AI-generated content in modern SEO
• Why showing real services and projects boosts rankings
• Tools like DataPins for better content creation

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