In this episode of Data Delicacies, hosted by Arun Kumar of Incentivio, Justin Ulrich, VP of Marketing at Evocalize, dives into the impact of digital marketing in hospitality, especially regarding localized, AI-driven campaigns. Justin shares insights on how platforms like Evocalize help automate and personalize marketing across various locations, boosting engagement and return on investment. He discusses how digital tools support local advertising strategies, specifically with examples like Taziki's Mediterranean Café using AI-powered ads to increase sales. Justin emphasizes the value of authentic customer experiences and setting marketing goals before scaling campaigns.

Key Takeaways -

1. Localized Digital Marketing Is Crucial for Businesses: Justin emphasizes that successful local marketing at scale is challenging but critical, especially for brands with numerous locations. Evocalize helps streamline this process, automating ads that resonate locally and saving companies time and resources.
2. Optimizing Ad Spend for Local Impact: Justin highlights that major digital platforms prioritize ad spend in high-density areas like New York or LA to maximize their revenue, often sidelining smaller markets that genuinely need targeted marketing. Justin advocates for technology solutions that allocate ad dollars more equitably, ensuring local ads reach the right audiences where they’re needed most, thereby boosting both individual franchise success and overall brand performance.
3. Maximizing AI for Content Efficiency: Justin explains how AI can dramatically boost content production and learning rates without sacrificing quality. By leveraging AI tools, Evocalize has grown their LinkedIn engagement from 25 to 35,000 interactions monthly. 

Episode Links:

• Connect with Justin Ulrich on LinkedIn
• Visit Evocalize Online
• Connect with Evocalize on LinkedIn
• Follow Evocalize on Facebook
• Follow Evocalize on Instagram
• Follow Evocalize on Tik Tok
• Subscribe to Evocalize on YouTube
• Visit Taziki's Mediterranean Café Online

ABOUT JUSTIN ULRICH -

As VP of Marketing at Evocalize, Justin Ulrich is known for his visionary approach and knack for leading innovative go-to-market strategies that drive real results. With a career spanning both B2B and B2C sectors, Justin has consistently delivered impactful marketing strategies across diverse industries, blending creativity with strategic insights to keep brands top-of-mind with target audiences and partners. His expertise spans brand marketing, partner and channel marketing, and demand generation, enabling him to bring unmatched value to every organization he serves. Justin is dedicated not only to achieving business goals but also to fostering a fun, engaging work environment.

ABOUT DATA DELICACIES—

Data Delicacies is a weekly podcast that dives deep into the world of technology and data as it pertains to restaurants. Host Arun Kumar interviews some of the best and brightest in the industry about all things hospitality tech, artificial intelligence, and machine learning.

• Connect with Arun Kumar on LinkedIn
• Data Delicacies on YouTube
• Listen to Data Delicacies on Spotify
• Visit Incentivio Online
• Follow Incentivio on Instagram

Produced by Incentivio & Cali BBQ Media