Serial entrepreneur Troy Hooper shared his insights on how businesses can improve customer acquisition, maximize the value of their tech tools, and better communicate their brand’s value on the latest episode of Data Delicacies hosted by Arun Kumar.

With a background in developing successful hospitality brands, Hooper brings a wealth of knowledge on creating lasting relationships with customers and running efficient operations. 

Key Takeaways

1. Building Community is Customer Acquisition - Customer acquisition can be a difficult, expensive process for businesses. For Troy Hooper, the acquisition can come from building a community and a fan base to both create a customer pool and foster customer retention.
2. Simplification and Collaboration - With so many tech options in business space, it can become a task to figure out a tech stack that performs harmoniously. Luckily, Troy Hooper believes that things are trending in a direction of universal fits between tech options. However, according to Hooper, it is important to simplify the operation to maximize the value of the tools being used for their optimal purposes.
3. How to Explain What You Do - Ask more than you tell. Troy Hooper points to that as the foundational approach to finding solutions for customer issues. To Troy, it is important to find the person who is most capable of discussing the companies value and it is the company’s responsibility to listen and find solutions specific to customer needs.

Episode Links

• Follow Troy Hooper on Instagram
• Follow Troy Hooper on TikTok
• Connect with Troy Hooper on LinkedIn
• Visit Pepper Lunch Website
• Follow Pepper Lunch Instagram

ABOUT TROY HOOPER

Troy Hooper is a dynamic leader with a passion for connecting with those he mentors, inspiring them to surpass their own expectations. His career is guided by a commitment to balancing the needs of his team, the guest experience, and business profitability. Hooper's professional accomplishments span diverse sectors, from elevating properties to a Platinum Club of America 5-Star Rating and AAA 4-Diamond status, to managing complex hospitality operations including fine dining, casual venues, and large-scale events. He has overseen property remodels, implemented successful membership drives, and managed Caribbean-based operations. A lifelong water enthusiast, Troy is also a Master Dive Instructor and USCG Captain, often found photographing underwater marvels.

ABOUT DATA DELICACIES

Data Delicacies is a weekly podcast that dives deep into the world of technology and data as it pertains to restaurants. Host Arun Kumar interviews some of the best and brightest in the industry about all things hospitality tech, artificial intelligence, and machine learning.