On a recent episode of Data Delicacies by Incentivio, hosted by Arun Kumar, i40 Group CMO Brandon Overstreet shared invaluable insights into the evolving role of data in the restaurant industry. Overstreet, known for his data-driven approach, discussed how restaurants can harness data not just to understand the present, but to predict the future and optimize growth strategies.

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Using Data to Predict the Future - Brandon Overstreet is an advocate for data and acquiring as much data as possible. Overstreet believes that data is not only a picture of what is happening in a restaurant, but a look into the future and a way to analyze costs.

Breaking through the Glass Ceiling of Stagnation - As the world changes and technology evolves, Brandon Overstreet believes that many database platforms are antiquated and insufficient for customer loyalty programs. To maintain growth, specifically financially, Overstreet believes companies need to work hard to find the next best company on the rise to work with.

Courageous Data Integration - Brandon Overstreet is a fan of the courageous pursuit of data. Then, having restaurants integrate that data into their business. However, Overstreet says it's best to use partners within the data cycle, and not try to go at it alone due to the amount of data there is to measure

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Episode Links:

• I40 Group Online
• Brandon Overstreet LinkedIn

ABOUT BRANDON OVERSTREET

Brandon Overstreet is an accomplished Chief Marketing Officer and Brand Strategist with over two decades of experience driving growth and innovation across a wide range of industries. He excels in crafting and implementing comprehensive marketing plans that boost brand visibility, engage consumers, and build loyal customer bases, all contributing to strong business results. His expertise in understanding consumer behavior, technology, and market dynamics allows him to design campaigns that connect with key audiences. Overstreet has a strong track record of transforming both static and emerging marketing departments into top-performing teams, fostering an environment of creative thinking, data-driven strategy, and accountability. His leadership has been pivotal in launching new products, rejuvenating established brands, and delivering substantial revenue growth. With a passion for data-informed marketing, Overstreet consistently pushes for innovation and stays ahead of industry trends. He holds a film degree from the University of Southern California.

ABOUT DATA DELICACIES—

Data Delicacies is a weekly podcast that dives deep into the world of technology and data as it pertains to restaurants. Host Arun Kumar interviews some of the best and brightest in the industry about all things hospitality tech, artificial intelligence, and machine learning.

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