Data Delicacies

Data Delicacies


Unlocking Digital Success and Transforming Customer Feedback with Bryan Rutcofsky of Marqii

August 28, 2024

On the latest episode of Data Delicacies powered by Incentivio and hosted by Arun Kumar, Bryan Rutcofsky, co-founder and CRO of Marqii, shared valuable insights on the evolving digital landscape for businesses, particularly within the restaurant and hospitality industries. 


Takeaways:

  1. Customer Feedback Matters - For Bryan Rutcofsky, customer feedback is a key cog to the decision making process of consumers. Marqii is able to dig deep into that data and give actionable steps to the establishments to address what is being said, positive or negative.
  2. AI Power Personal Responses - Answering customer feedback is necessary, but can be tedious. Instead of programming canned, generic answers, Marquii is able to use AI to help businesses create genuine, specific responses to customers.
  3. Being “Crawlable” - Being searchable and crawlable is important to a business in today’s digital landscape. In order for business to accomplish this, Rutcofsky says three things matter, location, relevance, and prominence.


Episode Links:


About Bryan Rutcofsky

Bryan Rutcofsky led sales at Yext from 2007 to 2017, beginning as VP of Sales for SMB and rising to SVP of Sales for Mid-market and Partnerships. During his tenure, he expanded the sales team to 140 members and helped generate nearly $100 million in revenue. Following his success at Yext, Bryan co-founded Marqii, where he now serves as CRO, providing software solutions for managing listings, menus, and reviews for the hospitality industry.


About Data Delicacies

Data Delicacies is a weekly podcast that dives deep into the world of technology and data as it pertains to restaurants. Host Arun Kumar interviews some of the best and brightest in the industry about all things hospitality tech, artificial intelligence, and machine learning.



Data Delicacies is produced by Cali BBQ Media and Incentivio