Jared Cohen, COO of Protein Bar & Kitchen, remains relevant in the market with transformative strategies for modern businesses. In a conversation with Arun Kumar on Data Delicacies, Cohen provided a comprehensive approach to overcoming common growth challenges by leveraging these techniques.

Watch now to learn more about building a strong infrastructure, the power of personalization, and AI driven delight.

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Episode Links:

• Protein Bar & Kitchen Online: https://www.theproteinbar.com/
• Protein Bar & Kitchen Instagram: https://www.instagram.com/theproteinbar/
• Jared Cohen LinkedIn: https://www.linkedin.com/in/jaredscohen/

Takeaways:

Scaling with Insight: Building a Strong Infrastructure - As businesses grow, maintaining consistency becomes a challenge. To tackle this, developing a strong company culture and training system is essential. With solid infrastructure, decision-making and forecasting improve, supporting rapid expansion. This system ensures that whether you're running 15 restaurants or franchising across the country, you have the insights  and muscle to grow effectively.

Personalization Power: Customized Offers for Loyal Customers - Generic discounts are out; personalized offers are in! By using customer data, businesses can craft specific deals based on individual preferences. For instance, frequent shake buyers get shake discounts, while entree lovers receive entree offers. This targeted approach has proven to boost redemption rates significantly, showing that a little personalization goes a long way in building customer loyalty.

AI-Driven Delight: Smarter Personalization for Happier Customers - Imagine a system that knows exactly what you want before you do. By integrating AI and data, businesses can create highly personalized customer experiences. For example, a first-time protein bar buyer might receive a series of tailored emails and offers, designed to convert them into a regular customer. This smart personalization not only increases variety in purchases but also strengthens customer loyalty.

ABOUT JARED COHEN:

As COO of Protein Bar & Kitchen, Jared Cohen is dedicated to expanding the brand's offering of delicious, nutritious, and protein-packed food. At PBK, he oversees strategy, finance, technology, and other functional areas to build a leading better-for-you restaurant company. With the company now franchising and licensing, Jared is eager to connect with potential partners. 

Prior to joining PBK, he was a Senior Director of Strategy at McDonald's, where he focused on new business development, including the launch of McDonald's on Uber Eats. His background also includes management consulting, specializing in strategy for major CPG, retail, and media clients.

ABOUT DATA DELICACIES—

Data Delicacies is a weekly podcast that dives deep into the world of technology and data as it pertains to restaurants. Host Arun Kumar interviews some of the best and brightest in the industry about all things hospitality tech, artificial intelligence, and machine learning.

Data Delicacies on Spotify: https://open.spotify.com/show/29ExS0n9X3Z3FyK4HuSPKH

Incentivio Online - https://www.incentivio.com/

Incentivio Instagram - https://www.instagram.com/incentivio/

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