Data Delicacies

Data Delicacies


How to make a better loyalty program w/ Kim DeCarolis of Craveworthy Brands

June 19, 2024

Kim DeCarolis, Senior Vice President of Strategic Growth at Craveworthy Brands, is at the forefront of identifying and implementing trends in hospitality technology. DeCarolis spoke on pioneering growth for Craveworthy Brands with host Arun Kumar.


Watch now to learn about technology trends, making loyalty more engaging, and maintaining brand identity through AI influence.



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Episode Links:


Takeaways:

Identifying trends in hospitality tech - Kim Decoralis highlights the trends taking place in the hospitality technology industry in which we are starting to see more and more companies focused on solving a specific problem for their customers. 


Creative ways to make loyalty more engaging - Combining your brand’s personality and your target audience when creating your loyalty rewards is a great way to make the brand more approachable and the rewards more enticing.


Maintaining brand authenticity in the era of AI - As AI becomes a tool used more and more in brand messaging, it’s never been more important to ensure that your brand’s voice is authentically represented in all forms of marketing.



ABOUT KIM DECAROLIS–

Kim DeCarolis comes into Craveworthy Brands with over a decade of experience in driving organizational growth through sales leadership in the restaurant operations and technology industry, DeCarolis has made significant strides in fostering high-growth partnerships and advancing innovative solutions. As the first woman named to the Executive team as Vice President of Sales at Punchh, she played a pivotal role in scaling revenue to $50 million. Her tenure as Director of Strategic Franchise Sales for FAT Brands further showcased her ability to create and nurture successful partnerships. As an active member of the Women's Food Service Forum, Kim DeCarolis is committed to advancing women in the restaurant industry. Her career is defined by a passion for growth, leadership, and innovation in the dynamic restaurant and tech sectors.


ABOUT DATA DELICACIES—

Data Delicacies is a weekly podcast that dives deep into the world of technology and data as it pertains to restaurants. Host Arun Kumar interviews some of the best and brightest in the industry about all things hospitality tech, artificial intelligence, and machine learning.



Produced by Incentivio - https://www.incentivio.com/

Produced by Cali BBQ Media - https://betheshow.media