Building customer loyalty can be a daunting task for many businesses, but Peter Baghdassarian, the current head of family owned quick service Mediterranean micro chain Massis Kabob, has made it remarkably straightforward. Leveraging QR codes and a no-nonsense approach to technology, Baghdassarian is setting new standards for customer engagement and satisfaction.

Watch now to learn more about simplifying loyalty programs, the importance of functional technology, and building relationships with tech sales people.

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Chapters:

[06:46] - Maintaining Proximity to Brick and Mortar Spaces

[08:09] - Performing Spot Checks on Locations

[14:44] - Tech Trends in Hospitality 

[27:09] - Deciding When to Implement New Technology

[34:19] - Interest in Biohacking

Episode Links:

• Massis Kabob Online: https://www.massiskabob.com/
• Peter Baghdassarian LinkedIn: https://www.linkedin.com/in/peter-baghdassarian-a480728/
• Massis Kabob Instagram: https://www.instagram.com/massiskabob/
• Massis Kabob Facebook: https://www.facebook.com/massiskabobery

Takeaways:

1. QR Codes: Simplifying Loyalty Programs - Having customers sign up for loyalty programs can be a complicated pain for business owners. With Massis Kabob, Peter Baghdassarian has streamlined that process with QR Codes and less data collection for frictionless customer experience.
2. Importance of Functional Technology - It seems like a simple concept to not release an app prior to it functioning correctly. However, it happens and Peter Baghdassarian firmly believes that it should not. With the increase in technology reliance, he believes it is important for companies to have technology that functions properly to obtain and maintain customer trust. 
3. Honesty in Tech Sales - As you would imagine, Peter Baghdassarian receives quite a bit of sales calls with sales people attempting to sell the latest and greatest innovation. In the name of efficiency and relationship building, he believes it is best practice for sales pitches to be as honest and transparent as possible during their interactions.

ABOUT PETER BAGHDASSARIAN –

Peter Baghdassarian spent over two decades in the entertainment industry, contributing to live-action films, TV series, and major animated projects before fully transitioning to the restaurant sector. He now co-manages and expands Massis Kabob, a family-founded Mediterranean quick-service restaurant chain that started 48 years ago, alongside his brother. Under their leadership, Massis Kabob has grown to seven bustling locations in Southern California. Peter's enthusiasm for technology and cuisine drives him to continuously seek ways to enhance the business,

integrating new tech for improved efficiency and customer experience without losing the essence of what has made Massis Kabob beloved for nearly half a century. An alumnus of the University of Southern California, Peter holds a Master’s Degree in Communication Management from USC Annenberg School and a law degree from USC Gould School of Law, and he frequently shares his insights as a speaker on industry panels.

ABOUT DATA DELICACIES—

Data Delicacies is a weekly podcast that dives deep into the world of technology and data as it pertains to restaurants. Host Arun Kumar interviews some of the best and brightest in the industry about all things hospitality tech, artificial intelligence, and machine learning.

Data Delicacies on Spotify: https://open.spotify.com/show/29ExS0n9X3Z3FyK4HuSPKH

Incentivio Online - https://www.incentivio.com/

Incentivio Instagram - https://www.instagram.com/incentivio/

Produced by Incentivio & Cali BBQ Media