In a compelling interview on “Data Delicacies” with host Arun Kumar, Zack Oates, founder of Ovation, shared insights on focus, customer-centric strategies, and the future of AI in personalization. 

Watch now to learn about the importance of a singular focus, being the “anti-survey” company, and the future of AI in hospitality.

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Chapters:

[03:13] - The "Why" Behind Ovation

[06:51] - Balancing Work, Family, and Business Commitments

[10:35] - Becoming Obsessed with Building Value

[27:04] - Defining Loyalty

[35:08] - Closing the Education Gap in the AI Era

[45:16] - Utilizing AI Day to Day

Episode Links:

• Ovation Online
• Zack Oates Instagram
• Zack Oates Facebook
• Zack Oates LinkedIn
• Ovation Podcast
• Dating Never Works . . . Until It Does: 100 Lessons from 1,000 Dates (Book)

Takeaways

"You Can Do Anything. You Can't Do Everything" - Zack Oates’ dad Bart carved out a successful NFL career. Zack Oates attributes that success to Bart being able to do “one thing deep” and focus on being good at that thing. That mentality was passed down to Zack and it has served him well in his own business endeavors.

Surveys with the Customer in Mind - Zack Oates has branded Ovation as the “Anti-Survey” company. They have differentiated themselves from other survey companies by beginning with collecting data on how customers preferred being surveyed as opposed to simply forcing customers to inefficiently answer long questionnaires.

The Future of AI in Personalization - Ovation uses Artificial Intelligence, but Zack Oates values the personal touch of in person conversations. He does, however, see the future of AI adding to the personalization of hospitality by adding a layer to the customer satisfaction.

ABOUT ZAK OATES –

Zack Oates is an accomplished author, devoted husband, and proud father. Recognized as one of the Top 100 Entrepreneurs, he has had the honor of ringing the NASDAQ bell and winning the world’s largest business competition. With an MBA from BYU, Zack has founded three companies and provided customer experience consulting for Fortune 100 companies. His expertise in dating and customer experience consulting led him to create Ovation, a leading tool for actionable guest feedback in restaurants, where he serves as Founder and CEO.

ABOUT DATA DELICACIES—

Data Delicacies is a weekly podcast that dives deep into the world of technology and data as it pertains to restaurants. Host Arun Kumar interviews some of the best and brightest in the industry about all things hospitality tech, artificial intelligence, and machine learning.

Produced by: Incentivio - https://www.incentivio.com/