In Episode 22 of the TRAITS Podcast, Susan McGee, CEO of Homeward Trust, dives deep into how language in leadership shapes culture, drives alignment, and even impacts life-or-death outcomes in high-stakes organizations.

From leading a complex not-for-profit to navigating massive growth and burnout, Susan shares candid insights on why the words we choose can either move people forward—or hold them back. Whether you’re running a business, managing a team, or shaping policy, this episode will challenge how you think about leadership, culture, and the true power of communication.

2:10 Susan’s background

6:05 What is homeward trust?

9:55 The difference great leadership can make (fit is so important)

Homeward Trust