In this episode of the TRAITS Podcast, host Mark Frentz sits down with Susan McGee, a seasoned leader who has spent her career shaping organizations and influencing people through the power of words. The focus keyword—language in leadership—frames the entire conversation, as Susan shares how the way leaders communicate not only affects team morale but also drives organizational culture, clarity, and long-term success.

The discussion begins with Susan’s journey into leadership, including her role at Homeward Trust, where she navigated unique challenges in the non-profit space. She highlights how leadership fit is just as critical in non-profits as in corporate environments, reinforcing that no matter the sector, the right leadership approach can make or break success.

A central theme of the episode is the importance of language in leadership. Susan explains how the words leaders choose influence both individual behaviour and collective culture. She emphasizes that language must evolve alongside organizations—outdated terms and communication patterns can hold teams back from growth. By using precise, thoughtful language, leaders create clarity and reduce confusion, making it easier for teams to align with organizational goals.

The conversation digs into the nuances of influencing others. Susan notes that effective leadership requires balancing persuasion with authenticity. Leaders who understand the subtle power of language can inspire action, build trust, and protect organizational culture during periods of growth. She illustrates this with real-life examples, including how language plays a vital role in systems thinking, overcoming bias, and using analytics effectively.

Another key takeaway is Susan’s perspective on authenticity in leadership. She believes that authenticity isn’t just about being transparent but about choosing language that reflects values while guiding others constructively. Language becomes the bridge between what leaders believe and how teams perceive them.

Listeners also gain insight into how leaders can foster robust discussions. Susan highlights the importance of creating space for dialogue where different perspectives can coexist, while leaders use language to steer conversations toward productive outcomes. At the same time, she acknowledges that simplicity in communication—though difficult—is often the most effective.

By the end of the episode, Susan shares her thoughts on leadership recognition and authenticity, reminding us that the words leaders choose echo far beyond the moment they are spoken.

This episode is a must-listen for anyone interested in organizational culture, communication strategies, and talent optimization. Whether you’re a CEO, HR leader, or aspiring manager, understanding the role of language in leadership can help you unlock clarity, strengthen culture, and drive sustainable growth.

2:10 Susan’s background

6:05 What is homeward trust?

9:55 The difference great leadership can make (fit is so important)

Homeward Trust