Becca McIntyre, Craveworthy Brands' VP of Culinary and Supply Chain, speaks with Josh Kopel on the Full Comp Podcast about her extensive experience in corporate restaurant operations, her unique ability to balance culinary creativity with operational efficiency, and her role in developing innovative menu items for Craveworthy Brands. She emphasizes the importance of consistency in operations, strategic LTOs, and leveraging digital marketing to enhance brand awareness and customer engagement.

Key Takeaways

1. The Power of Balancing Creativity and Logistics - Becca emphasizes the importance of merging culinary creativity with supply chain pragmatism. Successful menu innovation requires not just great ideas but also logistical and financial feasibility, ensuring the concept can be executed consistently across all locations.
2. LTOs as a Strategic Tool Beyond Sales - Limited-Time Offers (LTOs) are not just about high sales volume. They serve multiple purposes: testing customer preferences, building brand awareness, and engaging guests with unique offerings that may never make it to the core menu. A failed LTO can still provide valuable insights into customer boundaries and preferences.
3. Adapting to Trends While Staying Authentic - Becca highlights the importance of aligning menu innovations with brand identity while incorporating customer-friendly trends. Using familiar concepts with a creative twist ensures guests feel comfortable trying new flavors, driving loyalty and frequent visits.

Episode Links

• Becca McIntyre on LinkedIn
• Visit Josh Kopel Online
• Connect with Josh Kopel on LinkedIn
• More from Full Comp Podcast

ABOUT BECCA MCINTYRE

Becca McIntyre is the Vice President of Culinary & Supply Chain for Craveworthy Brands, bringing decades of experience in leading menu innovation and operational strategy for multi-unit restaurant brands. She oversees the ideation and execution of all Craveworthy menus, developing craveable core offerings and limited-time features. Becca also leads the brand’s supply chain efforts, managing sourcing, contracting, inventory, and vendor partnerships to ensure seamless operations.

Previously, Becca spent seven years in leadership at Genghis Grill and held key roles with TGI Fridays and Ignite Restaurant Group, supporting Brickhouse Tavern + Tap. Her expertise includes taking new restaurant concepts from ideation to successful market entry, optimizing menus, branding, storytelling, and food styling to create standout dining experiences.

ABOUT CRAVEWORTHY MEDIA:

Gregg Majewski has a vast amount of experience as a corporate executive in the restaurant industry. As the former CEO of Jimmy John’s, he played a major role in expanding the franchise from 33 to 300+ stores in just 5 years by surrounding the company’s marketing strategy around the innovative approach of delivering sandwiches and being “freaky fast”. Majewski has worked to develop restaurant concepts over the last two plus decades, before starting Craveworthy Brands in 2023, which currently includes a growing portfolio of restaurant brands. Craveworthy Media is Majewski’s gift back to the industry that has given him so much. The goal of Craveworthy is to inspire the up and coming industry leaders by providing important information, stories, and insights from titans past and present.

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• Visit Craveworthy Online
• Connect with Gregg Majewski on LinkedIn
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