Room For Seconds

Room For Seconds


Big Chicken, partnering with Shaquille O'Neal and winning daily with CEO Josh Halpern

August 27, 2024

On the Room for Seconds podcast with Gregg Majewski, Josh Halpern, CEO of Big Chicken, shared his strategic vision for ensuring success at every level of the franchise. Recorded live in Las Vegas at the annual Go Big! Conference hosted by Big Chicken, Josh shares his “four wins a day” philosophy, Shaquille O’Neal’s authenticity, and a maniacal focus on franchisee financials. 


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Takeaways:


  1. Four Wins a Day - For Josh Halpern, Big Chicken franchises have to win. It’s a must. Their mission is to have four wins every day for each franchise. The guests, suppliers, franchisees, and Big Chicken all need daily wins for Halpern and company to remain atop the industry.
  2. Shaquille O’Neal’s Authenticity - Shaquille O’Neal is Big Chicken’s largest stakeholder, but his humility is what makes Josh Halpern enjoy working with him. From random FaceTime calls to being known as family by Shaq’s mom, Lucille, Halpern sings the praises of O’Neal as a business partner.
  3. A Maniacal Focus on Franchisees Unit Level Economics - To fight inflation, Josh Halpern believes that added value supersedes deep discounts, which would go against Big Chicken’s focus on their franchisee's economics at the unit level.


Episode Links:


About Josh Halpern

Josh Halpern is a visionary leader focused on building both brands and people. Where others see challenges, he sees opportunities. His boundless enthusiasm and talent for scaling businesses have led to success across various industries, including Consumer-Packaged Goods (CPG), retail, and the restaurant sector. Josh is known for creating solutions that benefit all stakeholders—employees, partners, vendors, and customers alike.


Josh’s achievements are grounded in his core values and proven methodologies. He is driven by a desire to leave a lasting legacy, ensuring success with his team rather than at their expense. His approach to business, particularly in sales, is rooted in a holistic, general management perspective, all while remaining true to his authentic and unique personality. Josh prioritizes how he treats people and how he is perceived as a leader, with a deep commitment to developing the talent around him and providing others with the same opportunities he has received. Having learned from some of the industry's best, he is dedicated to paying it forward. Now, as CEO of Big Chicken and Beer Park in Las Vegas, Josh channels all his energy, passion, and experience into the nationwide expansion of these dining concepts. He is always eager to connect with individuals who share his passion for business growth, talent development, and exploring new possibilities.


About Gregg Majewski

Gregg Majewski has a vast amount of experience as a corporate executive in the restaurant industry. As the former CEO of Jimmy John’s, he played a major role in expanding the franchise from 33 to 300+ stores in just 5 years by surrounding the company’s marketing strategy around the innovative approach of delivering sandwiches and being “freaky fast”. Majewski has worked to develop restaurant concepts over the last two plus decades, before starting Craveworthy Brands in 2023, which currently includes a growing portfolio of restaurant brands.


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Room for Seconds is produced and published by Cali BBQ Media on behalf of Craveworthy Brands