Gregg Majewski, CEO of Craveworthy Brands, shares strategies for local growth and customer loyalty in the restaurant industry. In this discussion with Justin Ulrich of Evocalize on The Local Marketing Lab podcast, Gregg touches on topics such as sampling products as a way to win more customers and the power of smartphone storytelling when growing your brand. 

Dive into this insightful conversation to discover some of the best ways to help your restaurant attract and retain more loyal customers. 

Takeaways:

Give out samples, win more customers - Sampling your food to potential customers, even though it may involve a cost, can have a significant impact on growing your business. By giving away samples and engaging with local businesses and communities through initiatives like office deliveries and local events, you can attract more customers and build a loyal base.

Define (and execute) your value prop - Customers have never had more choices of where to eat than they do today. This has made it not only difficult to answer the question of “what should we have for dinner tonight”, but it has also made it more challenging for businesses to stand apart. 

Using Smartphone Storytelling as an Investment in Your Brand - One of the most powerful tools for telling your brand story is in your pocket every day. Using your smartphone as a tool to capture real, authentic stories about your brand is what consumers today want to see. 

About Local Marketing Lab

The Local Marketing Lab is a podcast from Evocalize, hosted by Justin Ulrich. Focused on the proven strategies to boost brand awareness and visibility and creating more engaging content, this podcast has built a loyal listener base for brands across several verticals. 

About Gregg Majewski

Gregg Majewski has a vast amount of experience as a corporate executive in the restaurant industry. As the former CEO of Jimmy John’s, he played a major role in expanding the franchise from 33 to 300+ stores in just 5 years by surrounding the company’s marketing strategy around the innovative approach of delivering sandwiches and being “freaky fast”. Majewski has worked to develop restaurant concepts over the last two plus decades, before starting Craveworthy Brands in 2023, which currently includes a growing portfolio of restaurant brands.

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• Craveworthy Online
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