On this episode of Room for Seconds, Craveworthy Brands CEO Gregg Majewski sat with Wow Bao Founder Geoff Alexander at the National Restaurant Association Show 2024.

Drawing from his extensive experience in various sectors, Alexander, a seasoned veteran in the restaurant industry, has masterfully bridged the gap between fine dining and Quick Service Restaurants (QSR).

Watch now to learn about lessons learned from fine dining, the responsibility of leadership, and being forward thinking.

Episode Links:

• Wow Bao Online
• Wow Bao Dark Kitchens
• Geoff Alexander on Twitter
• Delivering the Digital Restaurant Authors Interview

Takeaways:

Bringing Fine Dining Lessons to Fast Casual - Geoff Alexander has been in the restaurant industry for a while. Spending time in various sectors has given him the unique ability to take lessons from the fine dining space and implement them into the Quick Service Restaurant space.

The Responsibility of Leadership - Leadership has its obligations. For Geoff Alexander, the biggest, most awesome responsibility is that there are people who rely on him and trust to play a role in their livelihood.

Forward Thinking and Early Adopters - Wow Bao is not afraid to be first to market. Geoff Alexander’s willingness to take risks and be an early adopter of technology and new items has helped open doors and provide opportunities for Wow Bao to receive publicity on a larger scale.

ABOUT GEOFF ALEXANDER

Geoff Alexander joined Lettuce Entertain You Enterprises (LEYE) shortly after graduating from the University of Wisconsin-Madison in 1993. Rising to the position of Managing Partner in 2006, he took the reins of Wow Bao in 2009, expanding it into NFL and MLB stadiums, university campuses, and airports. He also launched a frozen product line now available at over 200 Midwest grocers. Under his leadership, Wow Bao became a tech innovator with fully automated locations, self-service kiosks, mobile and desktop online ordering, and a strong social media presence. A sought-after speaker on restaurant technologies and social media, Alexander has presented at numerous industry conferences. His foresight and expertise have earned him roles on several industry and civic boards, including Chairman of the National Restaurant Association’s Fast Casual Industry Council (FCIC) and an Executive Board Member for Chicago’s Magnificent Mile Association. He has been recognized as one of the Top 25 Fast Casual Executives by Fastcasual.com for three consecutive years.

ABOUT GREGG MAJEWSKI:

Gregg Majewski has a vast amount of experience as a corporate executive in the restaurant industry. As the former CEO of Jimmy John’s, he played a major role in expanding the franchise from 33 to 300+ stores in just 5 years by surrounding the company’s marketing strategy around the innovative approach of delivering sandwiches and being “freaky fast”. Majewski has worked to develop restaurant concepts over the last two plus decades, before starting Craveworthy Brands in 2023, which currently includes a growing portfolio of restaurant brands.

• Gregg Majewski Instagram: www.instagram.com/greggmajewski
• Craveworthy Brands Instagram: www.instagram.com/craveworthybrand/
• Craveworthy Online: https://www.craveworthybrands.com/
• Gregg Majewski LinkedIn: https://www.linkedin.com/in/greggmajewski/
• CRAVEWORTHY FRANCHISING: https://www.craveworthybrands.com/franchising
• CRAVEWORTHY BRANDS: https://www.craveworthybrands.com/our-brands
• INVEST IN CRAVEWORTHY: https://invest.profitandsense.com/craveworthy-brands

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