VACTION (Vision + Action = Success)

VACTION (Vision + Action = Success)


Letting Go and Building a Brand with Kelsey Smith

April 17, 2025

Welcome back, Vactioneers! This week, I sit down with the talented Kelsey Smith, a brand manager and social media strategist who has crafted her career helping others amplify their voices and share their stories. Kelsey’s journey is as inspiring as it is relatable, having navigated personal grief and professional challenges while discovering her passion for brand development.


In this episode, Kelsey opens up about her transformative journey—how leaving behind something that once filled her with purpose doesn't negate its value, and why it's okay to let go of what doesn’t serve you. We dive deep into the importance of self-reflection and understanding what you truly stand for, especially when facing life's uncertainties.


Kelsey shares how she transitioned from working with established brands to creating something that is uniquely hers, bringing over a decade of experience in journalism and direct sales to the table. She discusses the importance of having a clear messaging strategy and the courage it takes to promote yourself authentically, without the fear of coming across as “salesy.” 


Whether you're a brand, service provider, or high-level network marketer, Kelsey provides invaluable insights into clarifying your message, building magnetic content, and nurturing consistent sales online. Plus, she shares her experiences as a mother of three and her journey of self-discovery.


Tune in to hear Kelsey’s story of resilience, vulnerability, and empowerment, and take away key lessons on how to align your vision with action—because your success story starts right here, right now!


Key Takeaways:

- Embrace the concept of letting go as a step towards healing and growth.

- Explore the importance of a strong messaging strategy in building your brand.

- Gain insights on how to confidently promote yourself without feeling salesy.

- Discover the power of community and surrounding yourself with supportive people.

- Ready to level up your brand? Follow Kelsey on Instagram @kelseysmitheveryday and DM the word 'INFO'. She’ll send you more details! Be sure to mention that you’re a part of the Vaction Community! 

- As a special gift to our community, she also shared her Brand Optimization Blueprint. Check it out