• How Frankie made the leap from risk management to owning a flower shop
• The advantages of working in a destination location like Vail and Beaver Creek
• Why Frankie prefers corporate floral design over weddings and how she secures high-profile corporate clients
• A deep dive into a major corporate event requiring 120 floral arrangements over three nights
• How Frankie structures her part-time and seasonal staff for maximum flexibility
• How bartending and local networking led to major event contracts
• Frankie’s experience with social media marketing companies and lessons learned
• Hosting annual wreath-making events to nurture business relationships
• Frankie’s vision of transitioning Fancy Pansy into a fully event-based floral business

Frankie grew up in Denver and moved to the Colorado mountains near Vail in 2003, originally planning to stay only a few years before returning to Denver. However, the area’s culture and natural beauty quickly won her over.

With a background in the legal field, she faced a career shift after losing her job in 2012. During this time, she noticed a gap in the local market—there were very few flower shops despite the area’s popularity for destination weddings, corporate conferences, golf courses, and holiday tourism.

Recognizing an opportunity, she filed for an LLC in 2012 and began creating floral arrangements for small events and local restaurants out of her garage. In 2017, she took the leap and opened a brick-and-mortar flower shop, which has been thriving and growing ever since.

Important Links and resources mentioned:

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