• Penny Hoffman’s unique journey from mental health counseling to owning a flower shop
• How she took a bold leap of faith during the height of COVID-19 in August 2020 by purchasing Forget Me Not Floral and Gift Shop in Davidsville, PA, despite having no prior experience in floristry
• The challenges of learning floral design and running a small business, with a special focus on balancing inventory, diversifying income streams, and managing personal commitments
• The role of mentorship in her success, particularly through on-the-job training with the shop’s former designer
• Penny’s strategy for diversifying her business from traditional funeral work to weddings, retail, and even partnerships with local businesses
• Her innovative “Blooms & Brew” collaboration with a local coffee shop, blending floral deliveries with coffee orders
• Penny’s journey in learning the business side of floristry, including her investment in education through courses like IWED and Holly Chapel’s programs
• How Penny is adapting to the ever-changing floral industry, balancing creativity with business savvy, and overcoming personal and professional hurdles

Owner of Forget Me Not Floral and Gift Shop

Penny Hoffman is the owner of Forget Me Not Floral and Gift Shop in Davidsville, Pennsylvania. With a background in mental health counseling, Penny made a life-changing decision to buy a flower shop, diving headfirst into the world of floristry with no previous experience.

Over the past four years, Penny has grown her shop through resilience, creativity, and a deep passion for flowers. She continues to learn and innovate, focusing on building connections with her local community while expanding her business offerings.

Important Links and resources mentioned:

Forget Me Not Floral and Gift Shop’s website

Facebook

Instagram

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