• Nic Faitos shares the journey of starting Starbright NYC with a different vision—focusing on corporate clients rather than relying on foot traffic
• Why Starbright NYC refers to their customers as “clients” and the importance of building long-term relationships
• How Nic flipped the traditional floral sales approach by taking outreach to potential clients instead of waiting for orders
• Nic discusses how Starbright ditched Google ads in favor of branding strategies that include community involvement and strategic sponsorships
• The philosophy behind permission-based client engagement and why it works so well for Starbright NYC
• The differences in how Starbright approaches its corporate relationships versus traditional retail customers
• Hear about Starbright’s creative branding initiatives, like a flower-adorned New York City taxi used for memorable event sponsorships
• How Nic turns employee turnover into an opportunity for growth by continuing relationships with individuals even as they move to new companies
• Why Nic positions Starbright at the top of the marketing pyramid by focusing on unique outreach where competitors are few
• Nic’s take on how excellent customer service on the front end leads to trust, loyalty, and brand recognition

Senior Partner at Starbright Floral Design

Nic Faitos is the visionary behind Starbright NYC, a floral design company with a unique approach to reaching customers. With over 30 years in the floral industry, Nic has transformed Starbright from a small experiment into one of New York City’s most well-known and respected floral brands.

Known for his creative flair and marketing expertise, Nic brings a fresh perspective to what it means to run a floral business—focusing on corporate clients, community engagement, and genuine relationship-building instead of just transactional sales.

Important Links and resources mentioned:

Starbright Floral Design Website: Starbright NYC – Learn more about Starbright NYC, explore their floral collections, and see their latest projects.

Facebook

Instagram

Youtube

Loved today’s podcast insights? Enhance your online marketing with our free resource – Accelerate Your Backlink Outreach with Ready-to-Use Email Templates. Streamline your efforts, save time, and connect seamlessly with potential partners.

Get the FREE resource now and watch your floral shop’s online presence bloom!