• Introduction to Eugenia Benarouche and Casa Dei Fiori’s inception in Los Angeles
• The early challenges and triumphs of running an online floral business in Beverly Hills
• The decision to open a physical store in Beverly Hills and how the location impacts business
• Sourcing flowers from around the world: Poland, Ecuador, Colombia, and more
• Breaking into the high-end event scene, including prestigious events like the Writers Guild Awards and iHeart Music Festival
• The importance of customer service and flexibility in the competitive Los Angeles market
• How Casa Dei Fiori manages online sales and marketing in a highly competitive industry
• Strategies for building and maintaining customer loyalty
• Future plans for Casa Dei Fiori, including hotel lobby designs and expanding event services
• Eugenia’s reflections on the lessons learned in her floral journey and advice for aspiring florists

Owner of Casa Dei Fiori

Eugenia Benarouche is the founder and creative force behind Casa Dei Fiori, a luxury floral shop based in the heart of Beverly Hills. With a passion for flowers and an eye for design, Eugenia transitioned from a personal love of florals to creating one of the most sought-after floral boutiques in Los Angeles. 

Known for her innovative designs and high-profile events, Casa Dei Fiori has quickly become a go-to for celebrities and luxury clients alike. Eugenia’s journey from starting online to establishing a physical presence in Beverly Hills is a testament to her dedication, creativity, and business acumen.

Important Links and resources mentioned:

Casa Dei Fiori Website

Instagram

Facebook

If you liked this episode, don’t miss out on our free – Quote System Template. It’s a simple tool to help you streamline your quoting process, ensuring accuracy and efficiency in your business.

Grab your FREE template now and enhance your operational workflow!