• Meet Randy Katz from Aguita Flowers and learn about her journey from graphic design to flower farming

• Randy discusses her shift from graphic design and landscape architecture to flower cultivation, emphasizing the skills and passions that guided him

• Discover the obstacles Randy faced in starting her farm and the rewarding experiences of growing beautiful flowers

• Insights into Randy’s passion for peonies, including her cultivation techniques, seasonal aspects, and diverse varieties

• Learn about the importance of building strong customer relationships and the success of Randy’s peony subscription model

• Explore Randy’s commitment to sustainable farming, including pest management, soil health, and eliminating invasive species

• Understand how Randy balances income streams through sales to florists, local markets, and direct-to-consumer subscriptions

• Randy’s experience growing various flowers beyond peonies and adapting to seasonal demands

• Hear about Randy’s plans for Aguita Flowers, including expansion, hiring, and continued sustainability

• Enjoy a fun segment where Randy answers questions about the floral industry, showcasing her expertise and passion

Owner of Aguita Flowers

Randy Katz is the passionate owner of Aguita Flowers, a flower farm based in Virginia. Before delving into the world of flower farming, Randy had a successful career as a graphic designer and landscape architect. Her fascination with peonies led her to purchase a farm and cultivate a variety of flowers. 

Over time, Randy has developed a thriving business, focusing on sustainable farming practices and building strong relationships with customers and florists. Her dedication to his craft and continuous learning has made Aguita Flowers a blooming success.

Aguita Flowers

Flower Subscriptions and Peony Subscriptions 

Local markets and flower co-ops

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