Floral Shop Podcast

Floral Shop Podcast


Episode 17: Preserved Blooms: Charina Cabanayan’s Floral Innovations

July 29, 2024
Show Notes:

 

  • From childhood fascination with flowers to a thriving floral business

  • Influences from her grandmother’s rose garden and her transition from fashion design to floristry

  • Specialized in creating botanical gifts, including dried flowers in glass containers

  • Transition from growing and drying flowers to sourcing from local farms

  • Methods of drying flowers: natural hanging and pressing

  • Best practices for displaying dried flowers to ensure longevity

  • Advice on refreshing and maintaining floral arrangements

  • Development of floral greeting cards combining 2D and 3D art

  • Collaborations with local artists to create unique designs

  • Managing a small, dedicated team with a mix of in-house and remote workers

  • Strategies for business growth, including partnerships with a sales team

  • Seasonal business dynamics and how Charina utilizes the off-season for planning and strategy

  • Evolution from in-person events to a strong online presence

  • Future plans for SEO, email marketing, and press outreach

  • Expansion plans for Orchid and Pine, including potential international sales

  • Creating a studio experience that engages all five senses with floral beauty

This episode features an interview with:

 

CHARINA CABANAYAN

Owner of Orchid and Pine

Charina Cabanayan is the creative mind behind Orchid and Pine, a botanical studio in Santa Cruz. With a background in fashion design and a lifelong love for flowers, Charina has developed a unique business that combines her artistic talents with sustainable practices.

Her innovative dried floral arrangements and botanical gifts have gained popularity for their beauty and lasting appeal.

Important Links and resources mentioned:

Visit Orchid and Pine’s website

diving deeper:

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