Floral Shop Podcast

Episode 10: Elle Torres’ Path to Timeless Florals
Show Notes:
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Elle shares how a challenge in sourcing artificial roses for a project led to the discovery and passion for preserved roses
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Insights into the preservation process and how it started with sourcing preserved roses from Ecuador
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Introduction to Rose Maven’s signature Parisian-style boxes and the evolution to hexagon glass and brass arrangements
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Elle discusses the flexibility of working with clients on customized arrangements and the importance of meeting customer needs and preferences
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Strategies for differentiating Rose Maven in a competitive market, the importance of networking, and leveraging word-of-mouth referrals
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Examples of how preserved flowers are used in various settings, including corporate events and personal decor
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Elle talks about potential collaborations with hotels and other businesses to expand Rose Maven’s presence
ELLE TORRES
Founder of The Rose Maven
Elle Torres is the visionary behind Rose Maven, a boutique specializing in preserved roses based in Boston, Massachusetts. Known for their unique hexagon arrangements and innovative designs, Rose Maven has made a name in the floral industry by offering stunning, long-lasting floral creations.
Elle’s journey began with an idea to create flower walls and evolved into a thriving business focused on preserved roses, incorporating eco-friendly practices and creative design.
Important Links and resources mentioned:Visit Rose Maven online: https://www.therosemaven.com/
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