If your messaging isn’t making you money, it’s not working. Period.

This week on The Influence Economy, I’m joined by strategic marketing expert and certified StoryBrand guide Amber Gaige to dissect one of the most overlooked reasons your offers aren’t selling, your DMs are dry, and your content is falling flat: your messaging isn’t converting.

Amber brings 20+ years of hands-on marketing experience (plus a legacy of entrepreneurship) to this tactical conversation where we cut through the fluff and get to the heart of what makes messaging actually sell. If you’ve been leaning too hard into clever copy, brand jargon, or “cute” positioning—this is your wake-up call.

In this episode, you’ll learn how to shift from confusing to clear, how to make your messaging hit harder with the exact words your clients are actually using, and how to create content that breaks through 11 million daily messages and still gets noticed.

This isn’t about branding fluff. This is about revenue-driving clarity, connection, and conversions. Let’s fix that.

What You’ll Learn:

• The difference between messaging and marketing (and why most get it wrong)
• The #1 reason your message isn’t converting (hint: it’s not about you)
• How to shift from cute to clear without sounding boring
• The “grunt test” your website must pass in 4 seconds or less
• A 3-part messaging framework to boost conversions instantly
• Why every story needs a point (and every point needs a story)
• The right way to use storytelling that sells (without centering yourself)
• How to stand out in a noisy market with clarity, not content volume

Mentioned Resources:

• Amber Gaige, Far Beyond Marketing: https://www.farbeyondmarketing.com
• StoryBrand Framework: https://storybrand.com

Your Next Steps:

• Access the Deal-Attracting Makeover to upgrade your messaging, authority signals, and brand presence so it speaks to the decision-makers who cut the checks. https://dealreadyplatform.com
• Follow us on Instagram: http://instagram.com/shaynarattlerdavis
• Follow us on Facebook: https://facebook.com/shaynarattlerdavis