Spectrum
Storytelling is the Backbone of Advertising Regardless the Delivery System
June 07, 2017
Authenticity and great storytelling combine to form the backbone of good advertising, according to advertising expert Chuck Borghese.
Borghese is an award-winning veteran of the creative side of advertising having spent nearly four decades in the business
Spectrum features conversations with an eclectic group of fascinating people, some are famous and some are not, but they all have captivating stories.
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