In this episode of The Candid Creative, Lys Lytle and Manda Worthington dive into a hot topic in the creative business world: niching down. Does narrowing your focus really lead to more revenue, a stronger brand following, and clients that are a perfect fit? Or has it become just another overhyped buzzword?

At first, both hosts are a bit skeptical—questioning whether focusing on a single niche actually helps grow your business. But as they dig deeper, they explore the potential benefits and challenges of committing to a niche, especially in the wedding industry.

Tune in to hear their candid discussion, and find out whether niching down is the right move for your business on this episode of The Candid Creative Podcast.

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