Could your hiring process be hurting your pet business without you even realizing it?

Are you still relying on platforms like Indeed or LinkedIn to find your next great team member?

How would your business change if you had a system that brought in passionate, qualified candidates, automatically?

In this episode, Dom sits down with marketing automation expert and PetBizSuite co-founder Josh Hightower, for a deep dive into building your own hiring funnel. Josh explains why you need to think about recruitment the same way you think about marketing: as a smooth, fool-proof system. From leveraging automation to speeding up response times, Josh lays out the exact playbook he’s used to help dozens of pet business owners streamline the hiring process – and start attracting the right people faster. 

Plus, Rebecca Shipman from Barkleigh joins the show to provide a sneak peek at what’s coming up at this year’s Pet Boarding and Daycare Expo West. Rebecca reveals how it doesn’t matter if you’re an industry veteran with years of experience or you’re a newbie whose just about to put pen to paper on their first facility; conventions and expos are the networking gamechangers that set the great businesses apart from average ones. Click here to grab your ticket now

Tune in to discover…

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• Speed to Lead – Responding to job applicants quickly is just as critical as following up with potential clients.
  
• Systemise Your Hiring – Build a repeatable funnel that pre-qualifies great candidates and saves you time.
  
• Double Duty Lead Magnets – Use marketing tools not just for client attraction, but for recruiting too.
  
• Get Reviews That Matter – How automation can help you consistently collect powerful Google reviews and turn them into testimonials that build trust.
  
• Expos Create Impact – How stepping out of your business to attend events – like the PBD expo – pays off in unexpected ways.
  

Huge thanks to our incredible show sponsors PackPro and Canine Lab Testing!

PackPro provide comprehensive, affordable, and efficient daycare staff training for your pet boarding and daycare facility, to find out more about how they can help you empower and support your team by creating playgroups that are safe, productive and fun to manage, go to PackPro

Canine Lab Testing are the industries go-to partner if you want to keep your furry guests safe. They provide fast, reliable parasite screening and health testing, ensuring peace of mind for you and your clients! To get started with a stress-free screening process click here CanineLabTesting.com

You can find out more about PetBizSuite and even watch a free webinar that lays out the Pet Care Hiring Funnel by clicking here

Remember, you can see Dom and all the other great speakers, and find out more about enrichment, marketing secrets, staffing solutions, and a ton of other topics by attending the next Pet Boarding and Daycare Expo which is happening in Las Vegas from 5^th-8^th May, 2025, and registration is open NOW, click here to grab your ticket.

Episode Highlights:

[00:51] – Dom introduces the episode and discusses the return of Josh and Rebecca.
[03:51] – Rebecca Shipman from Barkleigh previews the upcoming Pet Boarding and Daycare expo at the Horseshoe in Vegas!
[05:07] – Rebecca reveals why the expo is the perfect place to learn about every stage of the pet business journey, all the way from starting up to selling.
[10:17] – Dom and Rebecca pay tribute to friend of the podcast and pet industry legend Phillip Paris.
[13:40] – Josh Hightower tunes in and shares the story of how he ended up in the data-driven marketing space
[14:00] – Dom and Josh discuss their joint online-marketing venture Pet Biz Suite and what’s holding people back from becoming marketing masters.
[17:35] – How the Pet Biz Suite onboarding system eliminates that first-email fear and gives business owners the perfect foundation for success.
[26:55] – Why having an automated reviewing process leads to faster growth and serious pet biz street cred.
[33:16] – The nuts and bolts of creating a lead-generating hiring funnel that takes the stress out of recruitment.
[41:15] – Why time kills good candidates—and how automation keeps you one step ahead.