Is your marketing working hard enough both on and offline?

Are you tired of pumping out pointless Facebook and Instagram posts that feel like you are shouting into the social media void?

Do you wish there was a way to attract more great clients who never complain about price and invest in all your enrichment extras? 

What if there IS a better way…

Could a paper and ink newsletter be the secret weapon your pet business is missing?

In this episode, Dom brings you a marketing mini-masterclass about the power of owned print media – specifically, how old-school newsletters can drive new-school results.

He shares why you can’t rely solely on social media to grow your business and explains how a printed newsletter builds authority, deepens relationships, and keeps clients thinking about you even when they don’t need you. 

You’ll also hear exactly what to include in a newsletter, how to structure it, and why storytelling beats “business-as-usual”-style marketing every time.

Later in the episode, special guest Eve Molzhon shares her best advice for getting the most from your time at the pet boarding and daycare expo.

In this episode, you’ll discover:

• 
  
• Print Isn’t Dead – Why a monthly physical newsletter still gets more attention than a Facebook post.
  
• Top-of-Mind Marketing – How consistent newsletters keep your business in clients’ thoughts (even when they don’t need you right now).
  
• Easy Content Wins – What to include each month so writing your newsletter doesn’t feel like a chore.
  
• From Inbox to Mailbox – Why sending a printed letter gives you a unique edge over your competitors.
  
• One Page, Big Impact – How a simple newsletter can boost referrals, trust, and client loyalty.
  

If you’ve tried paper and ink before but not got the results you were looking for, then this episode will explain exactly what to say, send, and share to stay top of mind

Huge thanks to our incredible show sponsors PackPro and Canine Lab Testing!

PackPro provide comprehensive, affordable, and efficient daycare staff training for your pet boarding and daycare facility, to find out more about how they can help you empower and support your team by creating playgroups that are safe, productive and fun to manage, go to PackPro

Canine Lab Testing are the industries go-to partner if you want to keep your furry guests safe. They provide fast, reliable parasite screening and health testing, ensuring peace of mind for you and your clients! To get started with a stress-free screening process click here CanineLabTesting.com

Remember, you can see Dom and a ton of other great speakers, and find out more about enrichment, marketing secrets, staffing solutions, and a ton of other topics by attending the next Pet Boarding and Daycare Expo which is happening in Las Vegas from 5^th-8^th May, 2025, and registration is open NOW, click here to grab your ticket.

Want to work with Dom’s inside of his exclusive coaching programs? Go to www.petbusinessmarketing.com/audition

Episode Timestamps:

[00:51] – Dom kicks off the episode and introduces this week’s focus on paper-and-ink marketing.
[04:17] – Dom shares the reasons most people DON’T want to use paper-and-ink and why they’re missing out.
[06:15] – How paper-and-ink as well as other offline forms of promotion allow you to differentiate yourself from the competition.
[08:27] – Dom delivers a quick crash course on the various types of media you can use to grow.
[14:15] – How to leverage any media coverage you receive to the max and build interest off the back of it.
[16:41] – The devil is in their details! Why getting email addresses by the dozen (more like hundred) is the key to growth.
[18:02] – Dom shares why you need to be in complete control of your media presence and how you interact with your clients.
[21:51] – The realm of owned offline media and why having a book is the best business card ever.
[25:48] – How having a newsletter raises your business credibility and positions you as an expert in your field.
[38:04] – Eve Molzhon tunes in to reveal her top tips for making the most of expos and conferences.