Is your pet business truly attractive to buyers, or are hidden inefficiencies hurting its worth?

What are the key financial and operational factors that determine if your business will sell for top dollar?

And how can you increase profitability today – even if selling isn’t on your radar yet?

In this episode, host Dom Hodgson welcomes back Teija Heikkilä from PetVet Sales and Advisory for part two of their deep dive into successfully selling a pet business. After an overwhelmingly positive listener response to part one, Teija returns to uncover the biggest value drivers that buyers look for and the common mistakes that can slash your sale price (hint: that’s what you *don’t* want).

But before all that, dog news is back! Dom discusses an article that highlights the 13 breeds considered the healthiest, and why these types of articles can sometimes mislead, explaining how pet care businesses can take the lead in educating clients on responsible dog ownership through newsletters and expert content. Oh, and don’t miss Adam Delderfield from Delders Dogs who drops in with a valentines-themed enrichment promotion that’s set to engage clients and boost revenue!

In this episode, you’ll discover:

• 
  
• Why Recurring Revenue Wins – How memberships and prepaid services make your business more attractive to buyers.
  
• Labour Costs and Profitability – The #1 expense that makes or breaks a sale and how to get it under control.
  
• The Role of a Strong Management Team – Why businesses with clear leadership structures sell faster and for more money.
  
• Common Pricing Mistakes – How undercharging or overcomplicating services can hurt your valuation.
  
• Real-Life Success Stories – How pet businesses are using smart pricing, targeted promotions, and better financial tracking to grow faster.
  

Huge thanks to this week’s awesome guest Teija Heikkilä.

Thinking about selling your pet care business? Head to www.petvetsales.com to learn more from Teija Heikkilä and her team of industry experts.

Thanks also to Adam Delderfied for sharing his awesome Valentines themed enrichment idea. Find out more about Adam by heading to DeldersDogs

Remember, the next Pet Boarding and Daycare Expo is happening in Las Vegas from 5^th-8^th May, 2025. You can be the first to find out when registration opens by adding your details here.

To find out more about Dominic Hodgson and his exclusive pet business consulting services go to www.petbusinessmarketing.com/audition

To enroll in Erich University and get access to a fully customizable enrichment curriculum and ‘done-for-you’ monthly marketing resources click here EnrichUniversity

Episode Highlights:

[00:51] – Dom introduces this week’s episode, recapping the first part of Teija’s interview and what’s to come in part two!
[02:52] – Dog news – Dom discusses a recent article about the “healthiest dog breeds” and why these rankings can be misleading.
[06:01] – Why positioning yourself as a trusted expert through consistent educational content is essential for pet businesses.
[08:10] – Dom shares some more insights from his recent Dog Daycare Business Bootcamp like why membership models are a game-changer.
[11:55] – Adam Delderfield chimes in with a deep dive into his upcoming ‘love your dog’ week.
[15:10] – Dom introduces part two of the interview with Teija Heikkilä, discussing value drivers for selling a pet business.
[19:47] – Teija explains the top financial factors that determine business value, including revenue growth and EBITDA.
[22:06] – The importance of labour cost control, why it’s a key value driver, and how it impacts a business’s ability to sell.
[33:16] – Why having a strong management team (beyond the owner) makes a business more attractive to buyers, particularly private equity.
[42:59] – Teija shares where listeners can go to learn more about selling their pet business and how to get in touch.
[44:00] – Dom wraps things up with a preview for next week’s show all about the power of the pet business mastermind…

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