How do you measure a successful year in your pet care business?

What numbers truly matter when it comes to growth and fulfilment?

Ready to discover why it’s never too late – or too early – to create impactful promotions?

In this special episode, host Dom Hodgson takes a creative spin on reflection with his 2024 “Pet Biz Wrapped,” inspired by Spotify’s famous annual recap. Dom peels back the curtain on his year, sharing not just the financial wins but also the personal and professional milestones that made a difference. He also reveals how to balance business savvy with a fulfilling life. Spoiler Alert: It’s about much more than just money…

Dom dives deep into his favorite strategies for crafting promotions that resonate year-round and shares how creative marketing, like personalized emails and old-school mailings, can make a lasting impact. Because let’s face it, who needs Black Friday when you’ve got Dom’s year-round bag of marketing tricks – no stampedes required! 

In this episode, you’ll discover:

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• Creative Promotions, Anytime – Why you don’t need a seasonal sale to drive revenue and how to craft deals that resonate year-round.
  
• The Email Goldmine – How email remains the most powerful tool in your marketing arsenal and why it outshines social media.
  
• Dom’s Numbers Breakdown – What worked (and didn’t) in 2024 and how he’s gearing up for a bigger 2025.
  
• Outsourcing Success – Why delegating tasks can transform your business and free up your time for high-impact projects.
  
• Fun vs. Function – The importance of doing what energizes you while cutting out what drains you.
  

Remember, the next Pet Boarding and Daycare Expo is happening in Las Vegas from 5^th-8^th May, 2025. You can be the first to find out when registration opens by adding your details here.

To find out more about Dominic Hodgson and his exclusive pet business consulting services go to www.petbusinessmarketing.com/audition

You can subscribe to the Pet Boarding and Daycare Magazine by going to PetBoardingandDaycare.com

Episode Highlights:

[00:51] – Dom kicks off with festive vibes and his version of “Pet Biz Wrapped.”
[03:07] – Why Spotify Wrapped is genius marketing and how you can learn from it.
[08:42] – Dom’s take on seasonal promotions: Why it’s never too late to run an offer.
[16:30] – Fitness, family, and fun: Why personal growth is as important as business growth.
[18:50] – How Dom’s email strategy generated massive wins this year—and why you should double down on yours.
[23:15] – The unexpected power of physical mailings and how they build client loyalty.
[29:51] – Looking ahead to 2025: Dom’s event-heavy calendar, new book projects, and big goals.
[37:00] – The art of outsourcing: How to free up time for high-impact projects in your business.
[40:22] – Lessons from letting go: How saying “no” created space for new opportunities.

The end of the year is the perfect time to reflect, refine, and plan. What will your 2025 look like? Tune in for inspiration, practical strategies, and a few laughs along the way.