Are you unintentionally blending in when you should be standing out?

Did you know that simple tweaks to your messaging can make your pet care business irresistible?

Want to know the secret keys to creating endless marketing content without starting from scratch?

In this episode, Dom Hodgson sits down with the brilliant Colin Theriot to explore the art of crafting copy that grabs attention and drives action. Colin shares his DUST framework—a system for making your business Different, Unique, Special, and Tribal. We uncover the overlooked elements that make a website truly magnetic, share the secret to crafting offers that feel irresistible, and discuss how subtle changes in tone and presentation can make your marketing unforgettable.

Colin also reveals his “lazy genius” method for recycling content to save time and dominate your market. With his expert insights, you can discover how bold, strategic tweaks can outshine competitors, turn quirks into compelling selling points, and create a brand that resonates deeply with your audience.

Listen now to discover:

• 
  
• The DUST Framework – Colin’s four-part strategy (Different, Unique, Special, Tribal) for standing out in a crowded market.
  
• Lazy Genius Content Creation – How to recycle and repurpose your best ideas into fresh, effective marketing materials.
  
• The Power of “Special” Offers – Why crafting exclusive, time-sensitive deals keeps customers excited and engaged.
  
• Tribal Marketing Mastery – How to show you’re part of your community and earn trust and loyalty by speaking their language.
  
• Why Copy is Like Cabinetry – The secret to crafting functional, high-performing copy that works as hard as you do.
  

Huge thanks to Colin for sharing his wisdom on this podcast. You can find out more about Colin and visit his website by clicking here now.

Host Dom Hodgson has a very small number of coaching and consultating opportunities available for 2025. To be considered to work with Dom, and experience his exclusive, impactful pet business consulting services you can apply now by going to www.petbusinessmarketing.com/audition

Remember, the next pet boarding and daycare expo is happening in Vegas in May. You can – and you should – click here to add your contact details now, so you are the first to learn when registration opens!

You can subscribe to the Pet Boarding and Daycare Magazine by going to PetBoardingandDaycare.com

Episode Highlights:

• 
  
• [00:51] – Dom previews the interview with special guest, copywriting genius (and Facebook friend) Colin Theriot.
  
• [03:07] – We dive into some nautical dog news as Dom discovers the new canine-themed cruises ready to set sail in 2025!
  
• [07:26] – Colin shares how he “accidentally” became a copywriter and built a career teaching others to master the craft.
  
• [10:50] – The surprising power of templates: Why copying yourself can save time and boost results.
  
• [16:45] – How to build trust and authority using evergreen content—and why “new” isn’t always better.
  
• [22:48] – Colin breaks down why ignoring your competitors is a mistake and how to use contrast to stand out.
  
• [25:50] – The DUST framework: Different, Unique, Special, Tribal—and how it creates unforgettable businesses.
  
• [28:50] – What makes you truly unique? Colin explains why blending your quirks can set you apart from the crowd.
  
• [31:10] – The art of creating “special” offers that grab attention and create urgency.
  
• [33:43] – Tribal marketing: How to build community trust by showing you’re “one of them.”
  
• [40:00] – Colin’s cool “cat clinic” story about how niching down can transform your business.
  

Remember, copywriting isn’t just about words – it’s about connection, creativity, and crafting a business that customers can’t help but choose.