Curious about how enrichment can revolutionize your daycare?

Wondering how leading facilities are tackling challenges like staff turnover, client loyalty and ever increasing competition?

In this episode, Dom Hodgson takes us back to the Hershey Lodge for the second part in a deep dive into what went down at the biggest pet boarding and daycare event on the planet.

This time, Dom and Tim bring you more insightful conversations with attendees, vendors, and speakers who are redefining success in the pet care industry. Despite battling some serious jetlag, our dynamic duo managed to soak up all the pet biz wisdom they could find in Hershey and deliver it directly to your ears!

From the clever twist of a murder mystery month that drew clients in droves to the surprising impact of scent branding on creating unforgettable client and canine experiences! These quick-fire snippets reveal the bold ideas, proven systems, marketing hacks, and enrichment concepts that are shaping the future of the pet businesses.

In this episode, you’ll discover:

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• Enrichment That Excites: How creative activities are driving client loyalty and making facilities stand out.
  
• Staff Retention Secrets: Why investing in career paths can transform your team’s engagement and stability.
  
• Scaling Simplified: Lessons from businesses opening new locations while maintaining exceptional service.
  
• Scent-Sational Marketing: How aroma branding is creating luxury experiences for clients and pets alike.
  
• Community Connections: The power of networking at live events and how it can spark fresh ideas for your business.
  

Thanks to everyone who took part in this fun episode. Remember, the next pet boarding and daycare expo is happening in Vegas in May. You can – and you should – click here to add your contact details now, so you are the first to learn when registration opens!

Host Dom Hodgson has a very small number of coaching and consultating opportunities available for 2025. To be considered to work with Dom, and experience his exclusive, impactful pet business consulting services you can apply now by going to www.petbusinessmarketing.com/audition

You can subscribe to the Pet Boarding and Daycare Magazine by going to PetBoardingandDaycare.com

Episode Highlights:

[00:51] – Meet Allison Strauel, owner of Skydance Pet Lodge, sharing how themed enrichment and diversifying services have skyrocketed her business.
[09:16] – Discover the story behind Enrich University and how monthly themes like “Murder Mystery Month” are turning daycares into client magnets.
[16:34] – What’s holding daycares back? Dom uncovers the biggest mistakes owners make when implementing enrichment.
[18:15] – Hear from Barkleigh’s own James Severs on how the expo’s come together and how this year’s Hershey expo broke records.
[19:52] – Tim chats to the owners of Dogs 24/7 who are on a self-improvement crusade.
[27:40] – Alex Varney gives her family business’ origin story and previews her own seminar on the power of self-critique.
[35:30] – Aroma branding specialist Kevin Rhodes gives us the low-down on his development of pet-specific scents and how important a good-smelling facility is.
[39:23] – Brothers Matthew and Mark of The Pup Camp share how they’re scaling their daycare while maintaining premium pricing and safety standards.
[42:41] – How adopting the Chick-fil-A model of consistency is helping daycares scale effectively.
[44:35] – A sneak peek into next week’s episode with Dom’s interview featuring marketing expert Colin Theriot.

If you’re ready to learn how to bring fresh ideas and proven strategies into your daycare, this episode is packed with inspiration straight from the Hershey Expo floor. Don’t miss it!