Pet Boarding and Daycare Podcast with Dominic Hodgson

Pet Boarding and Daycare Podcast with Dominic Hodgson


Ep. 28 – Scaling a Family-Run Doggy Daycare – From Humble Beginnings to Multi-Location Success with Greenlin Pet Resorts

August 07, 2024

Do you run a family-owned pet care business you want to grow into a multi-location success story?


Are you struggling to balance family life with business growth?


Want to learn the secrets behind scaling up while maintaining a close-knit community feel?


Join us in this episode of the Pet Boarding and Daycare podcast, where host Dom Hodgson chats with Sean and Jenn Felty from Greenlin Pet Resorts. Discover how they went from middle school sweethearts to a husband-and-wife team, who have expanded their pet care business from a single location to six thriving facilities, while preserving their family values and community focus.


Depending on the season Greenlin employs up to 130 people over six locations, looking after over 90,000 pets a year, and they are approaching a million pets serviced since the business began over 20 years ago. There is a lot going on at Greenlin, and there’s a lot packed into this inspiring episode.


In this episode, you’ll discover:



  • From Humble Beginnings: How a family’s love for animals and community turned into a hugely impactful and successful pet care business.
  • Strategic Scaling: How investing in systems and staffing made it possible for the Greenlin team to expand from one to six locations.
  • Business Balancing Act: Discover how Sean and Jenn manage growing their business while maintaining family harmony and personal well-being.
  • Creating Community Connections: Building strong ties with local pet owners and fostering a loyal customer base.
  • Introducing New Services: How they introduced new  – higher priced – services and add-ons to meet evolving client needs.
  • Innovative Induction Process: How Greenlin transformed their new client onboarding process – and dramatically boosted profits – with a mandatory daycare induction process.
  • The ‘Marathon’ Mindset – How the Felty’s have embraced a problem solving mindset that enabled them to keep fixing systems as they scaled up the business.
  • Pandemic Pivot: How they overcame challenges and adapted during the COVID-19 pandemic, and why growing the existing business is now priority number #1


  • Family Leadership Dynamics: How Jenn and Sean complement each other’s strengths to lead effectively.

This is an honest, open and hugely inspiring episode, where Sean and Jenn share their entire business story, including their good and bad experiences in the pet care industry.


Huge thanks to Jenn and Sean for sharing their story. You can find out more about Greenlin Pet Resorts by clicking here


You can learn more about Dom’s consulting services, and book a free ‘discovery call’ by clicking here now.


You can subscribe to the Pet Boarding and Daycare Magazine by going to PetBoardingandDaycare.com


Episode Time Stamps:



  • 01:30 – Coming up on this week’s show…
  • 02.09 – Info about the upcoming Hershey Expo
  • 03.27 – Meet Sean and Jenn from Greenlin Pet Resort 
  • 04.18 – Doug’s visionary community origin story
  • 14.00 – Delayed gratification = long term rewards
  • 18.41 – Why all the pieces matter to Greenlin’s success
  • 22.11 – Why team Greenlin liked gritty Dom!  
  • 28.11 – How attending conferences boosts confidence  
  • 30.00 – TheFelty’s future plans
  • 33.01 – How pet care has developed in the last 20 years
  • 36.50 – How to connect with the Felty’s
  • 37.00 – How Dom’s consulting can help you grow
  • 38.10 – Coming up in the next few episodes…