Welcome to Online People Talking with Jen Barkan! In this episode, Jen and Jessie Suggs are joined by one of our very own marketing coaches here at DYC, Beth Russell! They have noticed an uptick in OSC's creating overly templated emails that look as though they came from marketing, so the three dig into the difference between marketing emails and follow up emails. Beth gives her expert insight on the purpose of both kinds of emails and shares her concerns if the line is blurred between the two. The three discuss the difference between live chat and a chatbot.

Word On The Street: OSC's emails looking like they came from marketing (08:03)

• Email marketing is not the same as email follow up.
• Follow ups should not have a template.
• You risk people unsubscribing when you make your follow up a newsletter.

Topic Of Today: The fundamentals - difference between email marketing and follow up from online sales (17:30)

• Marketing emails are there for awareness and engagement.
• Email follow up needs to be short and sweet.
• Follow ups are human centered communication.

Skills Check! (36:40)

• Go do an audit of your email follow up. Is it too templated?
• Talk to your marketing and see what is going out.